Best of Breed Branding ConsorTium
Our Services
Naming + Brand Strategy
Naming & brand strategy, global new product launches & major rebranding, such as the Mach 3, Venus, Dawn, PUR, Pampers & personal care brands for Unilever & others.
Food + Beverage Brand
Rob lead brand strategy on the Quaker rebranding, limited edition Diet Pepsi identity & beverage branding for Coca-Cola, Ocean Spray, Dr. Pepper Snapple Group & others.
Confection Brand
Rob lead brand strategy on the Twix redesign, the launch of Cocoa Via & other confections projects for Lindt, Fanny May, Ferraro & others.
REtail Brand
Rob lead brand strategy on the Archer Farms redesign & many other private brands for GNC, The Vitamin Shoppe, Family Dollar & other retailers.
Alcohol Brand + PAckaging
Rob lead brand strategy on the redesign of Southern Comfort, Finlandia & more than a dozen other premium wine & spirits for Bacardi, E&J Gallo, Icon brands & others.
Rob lead brand strategy for more than a dozen Nestle brands including Lean Cuisine, Coffee Mate, Nescafe & dozens of food brands for Kraft, Heinz, ConAgra & others.
Sports + Athletic Brand
Rob lead brand strategy on the Inergel launch and other sporting goods projects for Calloway, Maxfli, Top-Flite, Dicks Sporting Goods and others.
Technology Brand Strategy
Rob provided brand strategy on the launch of the Adamo brand & more than a dozen other new tech product launches for Apera, Newell Rubbermaid & others.
Toys + Children Brand
Rob lead brand strategy on the redesign of Hot Wheels, Scrabble & other toy brands like Hasbro, Pressman & others.
Hardware BRand
Rob lead brand strategy on the launch of Pegasus, Defiant & other hard goods new brands like Ace Hardware, Wordlock & others.
Health + Pharmaceutical Brand
Rob lead brand strategy on the Claritin OTC launch and many pharma brands for Pfizer, Schering Plough, Novartis, Merck and others.
Beauty Brand Redesign
Rob lead brand strategy on the ColorSilk redesign, Revlon beauty tools & prestige beauty brands for Previse, L’Oreal, Burt’s Bees & others.
Home Care Brand
Rob lead brand strategy on the Scotch brand global redesign effort & home care brands like Sylvania, Georgia Pacific & others.
Pet Brand
Rob lead brand strategy on the redesign & extension of this brand & pet product companies including Big Heart Pet & others.
Health + Wellness Brand
Rob lead brand strategy on the RGX/ Right Guard launch & other personal care brands for Kao, Burt’s Bees, Previse & others.
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About
our company
Our brand management team is dedicated to transforming businesses by leveraging innovative strategies and deep industry insights. We empower brands to achieve their full potential through bespoke solutions that drive growth and lasting success.
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