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Rob lead brand strategy on the Inergel launch and other sporting goods projects for Calloway, Maxfli, Top-Flite, Dicks Sporting Goods and others.

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Rob lead brand strategy on the Archer Farms redesign & many other private brands for GNC, The Vitamin Shoppe, Family Dollar & other retailers.

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Rob lead brand strategy on the ColorSilk redesign, Revlon beauty tools & prestige beauty brands for Previse, L’Oreal, Burt’s Bees & others.

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Naming & brand strategy, global new product launches & major rebranding, such as the Mach 3, Venus, Dawn, PUR, Pampers & personal care brands for Unilever & others.

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Rob lead brand strategy on the Quaker rebranding, limited edition Diet Pepsi identity & beverage branding for Coca-Cola, Ocean Spray, Dr. Pepper Snapple Group & others.

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Rob lead brand strategy for more than a dozen Nestle brands including Lean Cuisine, Coffee Mate, Nescafe & dozens of food brands for Kraft, Heinz, ConAgra & others.

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Rob lead brand strategy on the redesign of Hot Wheels, Scrabble & other toy brands like Hasbro, Pressman & others.

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Rob lead brand strategy on the launch of Pegasus, Defiant & other hard goods new brands like Ace Hardware, Wordlock & others.

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Rob lead brand strategy on the RGX/ Right Guard launch & other personal care brands for Kao, Burt’s Bees, Previse & others.

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Rob lead brand strategy on the redesign & extension of this brand & pet product companies including Big Heart Pet & others.

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Rob provided brand strategy on the launch of the Adamo brand & more than a dozen other new tech product launches for Apera, Newell Rubbermaid & others.

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Rob lead brand strategy on the Claritin OTC launch and many pharma brands for Pfizer, Schering Plough, Novartis, Merck and others.

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Rob lead brand strategy on the redesign of Southern Comfort, Finlandia & more than a dozen other premium wine & spirits for Bacardi, E&J Gallo, Icon brands & others.

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Rob lead brand strategy on the Scotch brand global redesign effort & home care brands like Sylvania, Georgia Pacific & others.

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Rob lead brand strategy on the Twix redesign, the launch of Cocoa Via & other confections projects for Lindt, Fanny May, Ferraro & others.

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1 Little West 12th Street New York, NY 10014 | Email: rob@bestofbreedbranding.com | Phone: (917) 860-0319

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