WORK- 30+ Years of Branding Expertise

Rob lead brand strategy on the Inergel launch and other sporting goods projects for Calloway, Maxfli, Top-Flite, Dicks Sporting Goods and others.

Rob lead brand strategy on the Archer Farms redesign & many other private brands for GNC, The Vitamin Shoppe, Family Dollar & other retailers.

Rob lead brand strategy on the ColorSilk redesign, Revlon beauty tools & prestige beauty brands for Previse, L’Oreal, Burt’s Bees & others.

Naming & brand strategy, global new product launches & major rebranding, such as the Mach 3, Venus, Dawn, PUR, Pampers & personal care brands for Unilever & others.

Rob lead brand strategy on the Quaker rebranding, limited edition Diet Pepsi identity & beverage branding for Coca-Cola, Ocean Spray, Dr. Pepper Snapple Group & others.

Rob lead brand strategy for more than a dozen Nestle brands including Lean Cuisine, Coffee Mate, Nescafe & dozens of food brands for Kraft, Heinz, ConAgra & others.

Rob lead brand strategy on the redesign of Hot Wheels, Scrabble & other toy brands like Hasbro, Pressman & others.

Rob lead brand strategy on the launch of Pegasus, Defiant & other hard goods new brands like Ace Hardware, Wordlock & others.

Rob lead brand strategy on the RGX/ Right Guard launch & other personal care brands for Kao, Burt’s Bees, Previse & others.

Rob lead brand strategy on the redesign & extension of this brand & pet product companies including Big Heart Pet & others.

Rob provided brand strategy on the launch of the Adamo brand & more than a dozen other new tech product launches for Apera, Newell Rubbermaid & others.

Rob lead brand strategy on the Claritin OTC launch and many pharma brands for Pfizer, Schering Plough, Novartis, Merck and others.

Rob lead brand strategy on the redesign of Southern Comfort, Finlandia & more than a dozen other premium wine & spirits for Bacardi, E&J Gallo, Icon brands & others.

Rob lead brand strategy on the Scotch brand global redesign effort & home care brands like Sylvania, Georgia Pacific & others.

Rob lead brand strategy on the Twix redesign, the launch of Cocoa Via & other confections projects for Lindt, Fanny May, Ferraro & others.